Your Cloud, Your Rules: Ververica's Bring Your Own Cloud Deployment

Read now

Start for Free
Request a Trial

Customer 360 

Unlock a unified, comprehensive view of your customers. 

Transform raw data into actionable data-driven decisions and engage your customers in real time. 

Start for Free
Customer_360_Hero
Brands you know trust Ververica
CashApp-logo
Saudi Telecom
XM cyber logo
trackunit logo
BMW
booking logo
faire logo
ing-logo
Bloomberg_logo-1
Intesa_Sanpaolo_logo
Microsoft_logo
Uniper_logo

Get the Whole Picture

Customers expect experiences that are fast, personalized, and seamless, and businesses must use advanced technologies to better understand and connect with their customers. With every interaction, Ververica’s Unified Streaming Data Platform turns customer data into valuable, actionable insights.
 
The result? A data-rich, holistic environment that enhances your decision-making and provides deep analytics, allowing you to create personalized, dynamic experiences that keep your business agile and customer-focused.

Click "Before" and "After" to see how:
after customer 360
before customer 360
after implementation
Before Customer 360
true

Business Challenges

Customer 360 fundamentally changes how you access and leverage customer data,
delivering critical insights effortlessly.

However, getting a complete understanding of your customer can be difficult.

                    Challenge

Solution

Data is often siloed in disparate systems and locations. 

Regardless of source, Ververica provides real-time ingestion and integration of structured, unstructured, and semi-structured data.

Batch processing isn’t fast enough to meet the demands of modern customer interactions. 

Ververica processes data continuously via stateful stream processing that allows aggregate events, dataset joins, and business rulesets to work in real time.  

Businesses have plenty of data sources, but struggle to turn them into a unified resource that supports actionable insights.

Ververica supports predictive analytics, integrating with machine learning pipelines and providing real-time data for AI/ML models.  

Legacy systems often have layered architectures and complex ETL pipelines. 

Get real-time Extract, Transform and Load (ETL) capabilities and Change Data Capture (CDC), simplifying your architecture by reducing complexity and overhead while allowing seamless transformations.

Delayed or inconsistent data damages customer experiences. 

Ensure accurate data with event-driven, consistent updates. Eliminate data silos and create as a single source of truth across all data sources with Ververica.

Workloads can vary significantly depending on user activity and business needs.

Ververica offers elastic scalability that ensures reliable and cost-effective processing regardless of workload changes.

Complete customer views require handling sensitive data while complying with strict regulations. 

Comply with security regulations using robust security measures like role-based access control, mutual TLS, and ephemeral credentials. 

Maintaining customer engagement, satisfaction, and loyalty requires delivering  highly personalized, efficient experiences at scale and on time. 

Gain powerful real-time insights into customer behavior to better help you meet demand. 

Why Ververica?

Integrate online and offline data sources to build a comprehensive, real-time customer profile. Leverage actionable insights to make informed decisions, enhance personalization, and improve customer lifetime management.

 

Features of Ververica’s Unified Streaming Data Platform 

Powered by VERA
 The powerful cloud-native engine revolutionizing Apache Flink®️, that harnesses insights from data at any volume, speed, and scale.
Complex Event Processing
 Trigger personalized recommendations, notifications, or alerts based on customer behavior. 
Real-Time Data Enrichment
 Enhance raw data with contextual information using SQL, UDFs (User-Defined Functions) or custom code.
Built-In AI/ML
 Create up-to-date features for your AI/ML models to enhance inference and model serving, then adapt them in real time based on feedback.
Multiple Stream Merging
 Easily connect multiple data sources including CRMs, web traffic, IoT devices, social media, and more. 
Data Lineage and Governance
 Track data movement to ensure data transparency, accuracy, and compliance with regulatory and policy requirements.

Top Benefits of Using Ververica for Customer 360

Scalability

Infinitely Scalable

Don’t let your success become a failure point. Scale resources up and down seamlessly to match customer and business demands. 

Visibility

Holistic Visibility

Get the whole story with data aggregation from multiple sources. Whether it's customer management systems, website analytics, support tickets, IoT devices, transactions, or social media interactions, all data becomes actionable.

speed

Speed & Performance

Milliseconds are the difference between a purchase or an abandoned cart. Keep business moving with immediate insights that keep customer transactions running in real time. 

Success Story

“A platform built on Apache Flink at Alibaba was officially launched in 2016, involved in two big use cases: search and recommendation. Currently, more than one trillion events are processed on Flink each day. Flink can process over 472 million transactions per second during business peaks, which is truly astronomical. One of the most notable of application scenarios is the Alibaba data dashboard during Double 11* events.” 
-Feng Wang, Alibaba

 

*Double 11, also known as Singles' Day, is a 24-hour online shopping festival that takes place on November 11th each year. It's a global retail phenomenon that originated in China as a day for singles to celebrate their independence.

Learn more

Customer 360 Reference Architecture

Combine your real-time data, workloads and historical sources into Ververica's Unified Streaming Data Platform to achieve a full understanding of your customers.
customer 360 reference architecture
message
Get to know your customer, then keep them happy and engaged. 
Start for Free

Let’s talk

Ververica's Unified Streaming Data Platform helps organizations to create more value from their data, faster than ever. Generally, our customers are up and running in days and immediately start to see positive impact.

Once you submit this form, we will get in touch with you and arrange a follow-up call to demonstrate how our Platform can solve your particular use case.